Starbucks USA Closes 7,100 Stores

Starbucks USA 3 Hour Shutdown All 7,100 USA based Starbucks Coffee shops shut down for a three hour period starting at 5.30pm last 26 February 2008.

CBS reports that the closure is due to “barista re-education” and to energize baristas “to share their (Starbucks management) passion for making espresso, or, to pull the perfect shot, steam milk to order and customize their (customers’) favorite beverage.”

Doubts Re Starbucks Closure ABC has quoted an espresso expert as saying that the Starbucks short term closure has “got nothing to do with the art of making coffee.”

Just a PR Stunt gawker.com dismisses the move as nothing more than a PR stunt with the media being “played like a violin.”

Starbucks Faces Stiff Competition CNN discloses that “Starbucks has seen rising competition from privately-held Dunkin’ Donuts and McDonalds recently, and welcomed founder Schultz back as CEO in January after a lackluster performance by the company in the latter half of 2007.”

True to form, Dunkin’ Donuts has taken advantage of the coffee shortage that day by offering small lattes, cappuccinos or espresso drinks for a promotional price of 99 cents.

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