Coke Product Claim as Water Substitute (Ire)

“Hydration is not always spelled H-2-O. Hydration can be spelled as C-O-K-E.”

This shocking claim is in a Coke ad in a March issue of a men’s magazine.

The ad explains further, “The good news is, according to health researches, water is not the only source of hydration. Yes, even beverages like Coca-Cola can hydrate you. Now you can spice up your repertoire of fluids by opening a bottle of Coke. It’s made up of water with all the nice stuff you enjoy that refreshes both body and soul.”

Scientific Claims When sodas were put in a negative light by a 2001 Harvard study, the National Softdrink Association fought back by sponsoring a fact sheet that was published with the American Dietetic Association’s cooperation.

The fact sheet hoped to “dispel concerns about soda, such as possible links to weight gain, cavities, and bone-thinning among children and teens.”

In a 2003 interview, Monique Ryan, an Evanston, Ill.-based nutritionist and author of the new book “Sports Nutrition for Endurance Athletes” said, “Caffeinated drinks can count as about half water.”

Water is Best Truly Huge explains why water is preferable. “Pure water is quickly absorbed and put to good use. A solution sits in the digestive system and is slowly assimilated as the solute (the substance dissolved in the solvent, the solvent usually being water) are broken down and digested.

“The process of digesting the solute often requires more water than what is actually gained from the solvent. This is on top of whatever diuretic (dehydrating) effect from any caffeine in the drink.”

Ask your doctor. To present the case more clearly, it is a fact that dehydration can be a cause of death. And with the summer’s heat around the corner, hydration can be literally a matter of life and death. For Coke to present itself as a substitute or source of water is just plain reprehensible.

Imagine this scenario. A group of friends boards a motorized pump boat for island hopping around 7am. They bring along bottles of Coke in the huge cooler but no water.

At around 11am, in the middle of the sea, the motor dies. They are surrounded by salt water and only have Coke as their source of hydration.

What would the medical professional say regarding this hypothetical situation? Are they in danger of dehydration?

So in the debate of soda or Coke as a source of water, don’t take Coke’s word for it, why not ask your doctor for his opinion and recommendation.

Related Posts

How to Save on Gatorade
How a Less Than 2% Fat Milk Label Translates to 30% Total Calories
Krispy Kreme Closes 70 US & Canada Stores
John Lloyd Cruz in Biogesic TV Commercial (Eye)
Dingdong Dantes for the Philippine Diabetes Association