Dove Self Esteem Fund Philippines
The Dove Self Esteem Fund TV commercial resonated with its truthful depiction of young girls thinking they’re too fat, or being morena or non-mestiza as being ugly, or having no eyelid fold as being unacceptable. The issue of light and dark skin, I think, is particularly true of the Filipino culture.
Obviously, the Dove Self Esteem Fund TV commercial is asking for advocacy and some form of support, but the TVC doesn’t state how exactly.
Passing by the beauty and health section of the grocery gave an inkling. A majority of Dove products were marked with the sticker, “Care for your skin and girls’ self-esteem with Dove. P1.00 goes to Dove Self-esteem fund.”
However, whether it was a small 50ml product or a bigger one, the donation will remain Php 1.
These Php 1 donations will be used to “run Dove Body Talk, which are body conference workshops for Filipino girls in partnership with the Girl Scouts of the Philippines.”
And so, even though I didn’t need it, I ended up buying a 50ml Dove Facial Foam tube, which promised gentle exfoliating with its micro beads and ¼ milk formula.
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I think this fund raising activity of DOVE does not make any sense at all. When I watched the their commercial (DOVE) for the first time promoting self-esteem to young children favorably girls, it really caught my attention.
I think there are a lot of other significant problems in this world that we have to worry about, like for example global warming, water scarcity, etc. but to promote self-esteem to young kids because they think they are ugly is really so irritating. I can’t see any rationale for that.
After watching their commercial, I decided not to use any dove products at all.
Wouldn’t it be good if we all grew up with healthy self-esteem? Then as adults, in spite of all our imperfections and failures, we would feel well-loved, become more accepting of ourselves and never be afraid.
The intention of the Dove ad goes a bit more than “promoting self-esteem to young kids because they think they are ugly.” “Ugly” like unattractive does not only refer to lack of physical beauty but may mean unacceptable to others, to parents, family or classmates.
“Beautiful” is a rare word to describe oneself.
Whether they are rich or poor, some kids need more help than others. Young and old, everyone needs now and then cheering up, validation, affirmation, a good word.
So my P1 donation goes a long way to nourish a child’s spirit to continue to thrive/strive, be good to oneself and others, and may one day solve our most pressing global problem. Peace
Hi! I also bought a Dove Facial Foam wash to support the Dove self-esteem fund. I was inspired by your action.
I also love their ads. I learned that at whatever time in history, kids, particularly girls, plus all members of world population, at some point, have psychoses stemming from low to super low esteem. We all need to be helped from time to time.
i agree with weng….. Plus, you have to take care of yourself FIRST….so, you can take care of OTHERS.
If you want to promote self-esteem, I suggest do not buy fashion or beauty magazines. I think that what DOVE should do, for them not to have their advertisement on magazines, because magazines nowadays concentrates more on the superficial aspect of what beauty should be. Try to look at any of the magazines out in the market today and you will only feel depressed unless you are one of the models in that magazine.
I can’t agree with Saachi. What she’s saying is really out of the question. The media are pervasive. It’s not just in magazines that we see stereotyped depiction of beauty. And I don’t see why promoting self esteem is senseless. We’re talking about the human being here. Self esteem affects young girls’ lives so much. Plus, global warming or water scarcity advocacies are so much different and unfair to be compared with a self esteem campaign. It’s not even a valid argument.
Hi Lorna–
I stumbled across your blog & I really appreciated this post supporting the Dove Real beauty campaign. I thought you might be interested in learning about a new part of the Dove Real Beauty campaign called “The Reality Diaries.” It would be great to have your genuine support for this positive, self-esteem message.
My name is Victoria, and I’ve been asked by Dove to help raise awareness for their self-esteem programs and to help find passionate and genuine real beauty advocates to be part of this online community of supporters.
If you’re interested, I would love to give you an ‘inside look’ at the Self Esteem Fund and Dove’s new initiative for girls, an online reality series designed to give teens a reality check on factors that can impact their self-esteem. Check out the Reality Diaries at www.doverealitydiaries.com
To learn more about how to really get involved in supporting this message, as well as the Dove Self Esteem Fund, please be sure to visit www.rocketxl.com/dsef/assets.htm
Please let me know if you’re interested or would like to get involved in spreading this message. We would love to have your voice be included.
Thanks for your time, and keep blogging!
Victoria
Talk about first world problems. It must be nice to live in countries so wealthy that we have the time to fret that there are actually people out there who are better looking than we are, and, boo hoo, that’s just not fair!