International Dairy Queen Email Response (Eye)

Dear Ms. Lopez,

Thank you for contacting International Dairy Queen, Inc. (IDQ) with your
comments.

At IDQ, we truly appreciate the feedback we receive from our customers. It
is only because of customers like you, who care enough to contact us, that
IDQ and its independently owned and operated franchises can improve.

I am sorry you were disappointed we no longer turn our Blizzards® upside
down, that is a promotion we used to participate in and is no longer
required of our stores. Also, for future reference, the correct amount of
product can be anywhere from 3/4 on an inch below the lid to a 1/2 an inch
above. Unfortunately, over portioning on some occasions can reflect poorly
on a properly made product. Again, I am sorry you were disappointed.

Your comments have been documented and forwarded to the appropriate IDQ
personnel for their review. Due to the volume of correspondence and
consumer contacts we receive, it is not possible for us to personally
respond to all general comments. However, should your comments require a
response, we will respond within 7-10 business days. Inquiries will be
answered between 7:30 a.m. – 5:00 p.m. Central Time, Monday through
Friday.

Thank you again for taking the time to contact us with your comments.

Best Regards,

Beth

Beth C
Consumer Relations Specialist
INTERNATIONAL DAIRY QUEEN, INC.

My Comment in the Dairy Queen Site

I received the International Dairy Queen email on 12 December 2006 in response to a comment I wrote on the ‘We would love to hear from you’ page in the Dairy Queen United States site on 10 December 2006.

I have provided my comment below for your perusal.

My name is Lorna Lopez from Manila Philippines. I had to concoct a US based address since the Dairy Queen Philippines website does not have a ‘We would love to hear from you’ page.

I would like to clarify your SOP re carry out. On 25 Nov 2006, I noted that my Brownie Temptation with Chocolate Chips Blizzard was noticeably less than its dine in counterpart, plus there was NO upside down move.

I conferred with Dairy Queen Gateway Mall manager Ms. Joy Montiflor, who informed me of a very alarming procedure when I inquired about what they do when a client orders carry out.

If the Dairy Queen client forgot to inform the cashier that it’s carry out, then they suggest that the client eat part of the product so that the flat lid may be closed. If they know beforehand that it’s carry out, then they deliberately lessen the product so there’s no difficulty with sealing the lid. And they do away with the upside down move completely when it’s carry out.

Are these true? Thank you for the clarification. For my suggestions, I wrote about it on my blog: Dairy Queen Blizzard Reduction (Ire)

Best regards,
Lorna Lopez

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