Dairy Queen Blizzard Reduction (Ire)

I love ice cream. I love chocolate. To give me less of the ice cream and chocolate that I paid for just makes me furious, which I managed to control on 25 November 2006 when I ordered a Brownie Temptation with Chocolate Chips Blizzard for take out for the first time.

I was disconcerted when I noticed that the usually overflowing Blizzard was about a quarter inch short of the cup’s rim, which made me request the Dairy Queen server to add more, which he readily did.

I was disturbed further when he didn’t do the customary upside down move, but perfunctorily gave me the covered cup.

Afterwards I conferred with Dairy Queen Gateway Mall manager Ms. Joy Montiflor, who informed me of a very alarming procedure when I inquired about what they do when a client orders take out.

If the Dairy Queen client forgot to inform the cashier that it’s take out, then they suggest that the client eat part of the product so that the flat lid may be closed. If they know beforehand that it’s take out, then they deliberately lessen the product so there’s no difficulty with sealing the lid. And they do away with the upside down move completely when it’s take out.

These revelations were just too horrible, but I kept my temper in check and suggested two things:

Give the Consumer the Choice Give the consumer the choice of what to do with the product when it’s take out. If the client chooses to eat or throw away part of the product in order to close the lid, then that’s his choice, not theirs. Don’t take that choice away from the consumer.

Reinstate the Upside Down Move The upside down move is a trademark of Dairy Queen. They shouldn’t take it away just because it’s take out.

And, as I pointed out, my Brownie Temptation with Chocolate Chips Blizzard should be free, because that’s what it says on their sign, ‘Served Upside Down or it’s Free.’ (The same thing happened to my friend Mimi Orara when I asked her to buy take out for me, and the server also didn’t do the upside down move.)

What I Do Now To avoid my Blizzard being reduced, what I do now is give the order without informing them of my intentions. After they do the customary upside down move, I request for a lid and a plastic bag.

I polish off part of the Dairy Queen Blizzard and close the lid myself. Very minor inconveniences when it concerns ice cream and chocolate.

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